DELLMART & Company Inc. (DELLMART) is a general management consulting firm providing senior management counsel in six interrelated areas - strategy, organization, operations, logistics, marketing and information systems. DELLMART focuses on the needs of the Food and Consumer Products Industry, assisting Manufacturers, Retailers, Wholesalers and Distributors. The firm's principal has been serving the industry for over 30 years, and has developed a broad range of unique solutions to improve operational effectiveness, competitive position and profitability. DELLMART's unique total industry perspective and knowledge coupled with its international experience provides superior assistance and recommendations for its clients. DELLMART approaches assignments individually, considering the client's resources, culture, history, achievements, goals and management capabilities. Assistance encompasses opportunity identification, research, analysis, recommendation development and implementation. DELLMART believes strongly in the joint team approach. DELLMART'S principal has pioneered work in many of today's accepted concepts including: Just In Time, Direct Product Profit, Category Management, Forward Buying, Focused Marketing, Customer Synchronization, Demand Driven Operations, Store and Warehouse Labor Control, Total Company Productivity, Total System Profitability, Supply Chain Management and Logistics Optimization. W. Frank Dell II is President and CEO of DELLMART & Company, Inc. He has been a management consultant for over 25 years and has more than 35 years of consulting and corporate experience. Prior to founding DELLMART, Mr. Dell was Vice President directing Cresap's Food and Consumer Products Practice and Senior Partner and Director of Case and Company directing its Food and Distribution Practice. Mr. Dell has performed a wide range of assignments in the areas of strategic planning, marketing, logistics, retailing, operations, pricing, organization, productivity improvement, data processing and research. Clients have included manufacturers, retailers, wholesalers, distributors and trade associations in the United States, Canada, Europe, Russia, Middle East and Africa. A pioneer in the concept and application of both Direct Product Profit (DPP) and Activity Based Costing (ABC), Mr. Dell has directed numerous major studies modeling the costs of manufacturing, retail food, chain drug and food service industries. He served as an advisor to the Food Marketing Institute, National Mass Retailing Institute, National Candy Wholesaler Association Private Label Manufacturers Association and CIES The Food Business Forum. Mr. Dell was the creator of BICEPS, a state-of-the-art buying and inventory control system; focus marketing and category management organization concepts; customer synchronization and comprehensive customer service operating concepts. His work on Total Company Productivity, Total System Profitability, Supply Chain Management, Vendor Sourcing, Pricing and Total Labor Control has been well received. Before entering consulting Mr. Dell was Manager of Forecasting & Administration for the Colgate-Palmolive Company. His earlier corporate experience includes work for American Can and General Foods. Mr. Dell received a B.S. in management from Northeastern University and an M.B.A. in marketing from Iona College. He is a frequent speaker for numerous organizations, including Food Marketing Institute, International Foodservice Distributors Association, Private Label Manufacturers Association and National Grocers Association. The Foodservice Distributor, Progressive Grocer, IGA, RetailWire, GMA Forum and Grocery Marketing publish his articles. Mr. Dell is a member of Institute of Management Consultants, Council of Supply Chain Management Professionals, Warehousing Education and Research Council, and Food Distribution Research Society. Mr. Dell is a Board of Directors member for JSC Perekriostok Trading House, is listed in Who's Who and is a Certified Management Consultant.